search query: @author Mitchell, V-W. / total: 10
references: 9-10 / 10
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9.
Market development using new products and new customers: a role for perceived risk
European Journal of Marketing
1993 : VOL. 27:2, p. 17-32
 1993 Mitchell, V-W.
Boustani, P.
10.
Understanding consumers' behaviour: can perceived risk theory help?
Management Decision
1992 : VOL. 30:3, p.26-31
 1992 Mitchell, V-W.
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