search query: @indexterm Brand names / total: 212
references: 92-101 / 212
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92.
Die Preisbereitschaft von Konsumenten bei umweltfreundlich verpackten Produkten - Ergebnisse einer Conjoint-Analyse.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1994 : MAR, VOL. 46:3, p. 260-278
 1994 Müller, S.
Kesselmann, P.
93.
The seven building blocks of brands.
Management Today
1993 : MAR, p. 66-68
 1993 Chernatony, L. de
94.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
95.
Brand name and country of origin effects in the emerging market economies of Russia, Poland and Hungary
International Marketing Review
1993 : VOL. 10:5, p. 14-36
 1993 Ettenson, R.
96.
Preattentive mere exposure effects
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 376-392
 1993 Janiszewski, C.
97.
Price setting and the value of a strong brand name
International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 381-386
 1993 Firth, M.
98.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 61-75
 1993 Rangaswamy, A.
Burke, R.
Oliva, T.
99.
Markenwert - Messung und Management.
Markenartikel
1993 : FEB, VOL. 55:2, p. 92,94
 1993 Devin, B.
100.
Markenwertmessung durch Indikatoren für den Markterfolg.
Markenartikel
1993 : MAR, VOL. 55:3, p. 127-130
 1993 Franzen, O.
101.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 61-75
 1993 Rangaswamy, A.
Burke, R. R.
Oliva, T. A.
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