search query: @indexterm Advertising expenditure / total: 112
references: 99-108 / 112
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title | year | author | ||
99. |
Management Decision
1979 : VOL. 17:5, p. 357-367 |
1979 | Mitchell, L. A. |
|
100. |
Management Decision
1979 : VOL. 17:5, p. 391-403 |
1979 | Gilligan, C. T. Holmes, D. E. A. |
|
101. |
Management Science
1979 : MAY, VOL. 25:5, p. 454-465 |
1979 | Bultez, A. V. Noert, P. A. |
|
102. |
Journal of Business
1979 : JUL, VOL. 52:3, p. 345-360 |
1979 | Demsetz, H. |
|
103. |
Fortune
1979 : DEC 3, VOL. 100:11, p. 60-66 |
1979 | Kinkead, G. |
|
104. |
Journal of Economic Literature
1979 : JUN, VOL. 17:2, p. 453-476 |
1979 | Comanor, W. S. Wilson, T. A. |
|
105. |
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 191-202 |
1979 | Blattberg, R. C. |
|
106. |
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14 |
1979 | Dhalla, N. K. |
|
107. |
Zeitschrift für Betriebswirtschaft
1978 : DEC, VOL. 48:12, p. 1037-1060 |
1978 | Schmalen, H. |
|
108. |
Fortune
1978 : 6 NOV VOL.98 p.53-54 |
1978 | Zim, M. H. |
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