search query: @author Aaker, D. / total: 5
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1.
Top-Strategien: Markenwert schaffen und absichern. Branding
Absatzwirtschaft
2000 : VOL. 43:6, p. 30-32, 34, 36, 38
 2000 Aaker, D.
Joachimsthaler, E.
2.
Building a brand: The Saturn story.
California Management Review
1994 : WINTER, VOL. 36:2, p. 114-133
 1994 Aaker, D.
3.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 55-59
 1993 Aaker, D.
Keller, K.
4.
Brand extensions: the good, the bad, and the ugly (Markenmanagement)
Sloan Management Review
1990 : SUMMER, VOL. 54A - 31:4, p. 47-56
 1990 Aaker, D.
5.
Brand extensions: the good, the bad, and the ugly
Sloan Management Review
1990 : SUMMER, VOL. 31:4, p. 47-56
 1990 Aaker, D.
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