search query: @author Aaker, D.A. / total: 4
references: 1-4 / 4
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title | year | author | ||
1. |
Harvard Business Review
1999 : NOV/DEC, VOL. 77:6, p. 137-144 |
1999 | Aaker, D.A. Joachimsthaler, E. |
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2. |
California Management Review
1990 : FALL, VOL. 33:1, p. 54-67 |
1990 | Aaker, D.A. |
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3. |
Journal of Advertising Research
1990 : AUG/SEPT, VOL. 30:4, p.7-17 |
1990 | Aaker, D.A. Stayman, D.M. |
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4. |
Journal of Marketing
1990 : JAN, VOL. 54:1, p. 27-41 |
1990 | Aaker, D.A. Keller, K.L. |
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