search query: @author Achrol, R. / total: 2
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1.
Changes in the theory of interorganizational relations in marketing: toward a network paradigm
Journal of the Academy of Marketing Science
1997 : WINTER, VOL. 25:1, p. 56-71
 1997 Achrol, R.
2.
The structure of commitment in exchange
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 78-92
 1995 Gundlach, G.
Achrol, R.
Mentzer, J.
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