search query: @author Adams, A. J. / total: 3
references: 1-3 / 3
« previous page | next page »
 titleyearauthor
1.
Across- versus within-class comparative advertising: Insights into prestige class anchoring
Psychology & Marketing
1999 : AUG, VOL. 16:5, p. 429-450
 1999 Auken, S. van
Adams, A. J.
2.
Management judgment forecasts, composite forecasting models and conditional efficiency.
Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 239-250
 1984 Moriarty, M. M.
Adams, A. J.
3.
The advertising-sales relationship: insights from transfer-function modeling.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 41-46
 1981 Adams, A. J.
Moriarty, M. M.
« previous page | next page »
SCIMA