search query: @author Ahluwalia, R. / total: 2
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1.
How prevalent is the negativity effect in consumer environments?
Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 270-279
 2002 Ahluwalia, R.
2.
The effects of extensions on the family brand name: an accessibility-diagnosticity perspective
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 371-381
 2000 Ahluwalia, R.
Gürhan-Canli, Z.
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