search query: @author Aitken, R. / total: 2
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1.
The four Rs of place branding
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 913-933
 2011 Aitken, R.
Campelo, A.
2.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
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