search query: @author Akaah, I. P. / total: 4
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1.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
2.
Identifying target segments for foreign direct investment (FDI) attraction : an application of conjoint methodology.
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 28-37
 1988 Akaah, I. P.
Yaprak, A.
3.
A conjoint investigation of the relative importance of risk relievers in direct marketing.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 38-44
 1988 Akaah, I. P.
Korgaonkar, P. K.
4.
Applicability of marketing knowhow in the Third World.
International Marketing Review
1988 : SPRING, VOL. 5:1, p. 41-55
 1988 Akaah, I. P.
Riordan, E. A.
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