search query: @author Alba, J. / total: 2
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1.
Knowledge calibration: what consumers know and what they think they know
Journal of Consumer Research
2000 : SEP, VOL. 27:2, p. 123-156
 2000 Alba, J.
Hutchinson, W.
2.
The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 219-235
 1994 Alba, J.
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