search query: @author Alba, J. W. / total: 9
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1.
Locus of Equity and Brand Extension
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 539-550
 2003 Osselaer, S. M. J. van
Alba, J. W.
2.
Consumer Perceptions of Price (Un)Fairness
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 474-491
 2003 Bolton, L. E.
Warlop, L.
Alba, J. W.
3.
The Piecemeal Approach to Comparative Advertising
Marketing Letters
2001 : VOL. 12:1, p. 63-73
 2001 Muthukrishnan, A. V.
Warlop, L.
Alba, J. W.
4.
The effect of discount frequency and depth on consumer price judgements.
Journal of Consumer Research
1999 : SEP, VOL. 26:2, p. 99-114
 1999 Alba, J. W.
Mela, C. F.
Shimp, T. A.
Urbany, J. E.
5.
The role of consumers' intuitions in inference making
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 393-407
 1994 Broniarczyk, S. M.
Alba, J. W.
6.
The effects of frequency knowledge on consumer decision making.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 14-25
 1987 Alba, J. W.
Marmorstein, H.
7.
Dimensions of consumer expertise.
Journal of Consumer Research
1987 : MAR, VOL. 13:4, p. 413-454
 1987 Alba, J. W.
Hutchinson, J. W.
8.
Salience effects in brand recall.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 363-369
 1986 Alba, J. W.
Chattopadhyay, A.
9.
Effects of context and part-category cues on recall of competing brands.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 340-349
 1985 Alba, J. W.
Chattopadhyay, A.
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