search query: @author Albaum, G. / total: 11
references: 1-10 / 11
« previous page | next page »
 titleyearauthor
1.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
2.
Cross-cultural consumer and business studies: introduction to a special issue
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 863-865
 2002 Albaum, G.
Smith, S. M.
3.
Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters
Journal of International Marketing
2001 : VOL. 9:4, p. 59-81
 2001 Albaum, G.
Tse, D. K.
4.
Effects of the Change of sovereignity on consumer ethnocentrism and product preferences in Hong Kong
Journal of Euromarketing
1999 : VOL. 8:1/2, p. 63-82
 1999 Yu, J.
Albaum, G.
5.
An empirical test of alternative theories of survey response behavior
Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 227-244
 1999 Evangelista, F.
Albaum, G.
Poon, P.
6.
The Likert scale revisited: An alternate version
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 331-348
 1997 Albaum, G.
7.
Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty
Psychology and Marketing
1997 : MAR, VOL. 14:2, p. 145-162
 1997 Frankenberger, K.
Albaum, G.
8.
Capitalism and business : public perceptions.
Business Horizons
1989 : JUL-AUG, VOL. 32:4, p. 63-66
 1989 Peterson, R. A.
Albaum, G.
Kozmetsky, G.
9.
A note on alternative contact strategies in mail surveys.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 409-418
 1989 Peterson, R.
Albaum, G.
Kerin, R.
10.
On the public's perception of capitalism.
Business Horizons
1986 : JAN/FEB, VOL. 29:1, p. 10-14
 1986 Peterson, R. A.
Kozmetsky, G.
Albaum, G.
« previous page | next page »
SCIMA