search query: @author Alden, D.L. / total: 2
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1.
Identifying global and culture-specific dimensions of humor in advertising: a multinational analysis
Journal of Marketing
1993 : APR, VOL. 57:2, p. 64-75
 1993 Alden, D.L.
Hoyer, W.D.
Lee, C.
2.
Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments
Journal of Consumer Research
1992 : SEP, VOL. 19:2, p. 240-255
 1992 Stayman, D.M.
Alden, D.L.
Smith, K.H.
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