search query: @author Allen, C. T. / total: 6
references: 1-6 / 6
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1.
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 30-43
 1989 Allen, C. T.
Janiszewski, C. A.
2.
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets".
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252
 1988 Madden, T. J.
Allen, C. T.
Twible, J. L.
3.
A closer look at classical conditioning.
Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 301-315
 1985 Allen, C. T.
Madden, T. J.
4.
Self-perception based strategies for stimulating energy conservation.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 381-390
 1982 Allen, C. T.
5.
Wife's occupational status as a consumer behaviour construct.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 189-196
 1981 Schaninger, C. M.
Allen, C. T.
6.
More on self-perception theory's foot technique in the pre-call/mail survey setting.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 498-502
 1980 Allen, C. T.
Schewe, C. D.
Wijk, G.
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