search query: @author Allen, C.T. / total: 3
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1.
Listening begins at home
Harvard Business Review
2003 : NOV, VOL. 81:11, p. 106-117
 2003 Stengel, J.R.
Dixon, A.L.
Allen, C.T.
2.
The mature brand and brand interest: an alternative consequence of ad-evoked affect.
Journal of Marketing
1993 : OCT, vol.57:4, p.72-82
 1993 Machleit, K.A.
Allen, C.T.
Madden, T.J.
3.
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 493-504
 1992 Allen, C.T.
Machleit, K.A.
Kleine, S.S.
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