search query: @author Allenby, G. / total: 7
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1.
A Bayesian approach to modeling purchase frequency
Marketing Letters
2003 : VOL 14:1, p. 5-20
 2003 Jen, L.
Chou, C-H.
Allenby, G.
2.
Market Segmentation Research: Beyond Within and Across Group Differences
Marketing Letters
2002 : VOL. 13:3, p. 233-244
 2002 Allenby, G.
3.
A nonparametric approach to identifying latent relationships in hierarchical models
Marketing Science
2000 : SPRING, VOL. 19:2, p. 149-162
 2000 Shively, T. S.
Allenby, G.
Kohn, R.
4.
Marketing models of consumer heterogeneity
Journal of Econometrics
1999 : MAR/APR, VOL. 89:1-2, p. 57-78
 1999 Allenby, G.
5.
The effects of in-store displays and feature advertising on consideration sets
International Journal of Research in Marketing
1995 : MAY, VOL. 12:1, p. 67-80
 1995 Allenby, G.
Ginter, J.
6.
A marginal-predictive approach to identifying household parameters
Marketing Letters
1993 : JUL, VOL. 4:3, p. 227-239
 1993 Allenby, G.
Rossi, P.
7.
Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods
Journal of Marketing Research
1990 : NOV, VOL. 27, p.379-389
 1990 Allenby, G.
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