search query: @author Allenby, G. M. / total: 2
references: 1-2 / 2
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1.
A hierarchical Bayes model of primary and secondary demand
Marketing Science
1998 : VOL. 17:1, p. 29-44
 1998 Arora, N.
Allenby, G. M.
Ginter, J. L.
2.
The value of purchase history data in target marketing
Marketing Science
1996 : VOL. 15:4, p. 321-340
 1996 Rossi, P. E.
McCullogh, R. E.
Allenby, G. M.
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