search query: @author Allison, N. K. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
A controlled field study of corrective advertising using multiple exposures and a commercial medium.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
1980 | Mizerski, R. W. Allison, N. K. Calvert, S. |
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2. |
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 565-575 |
1978 | Allison, N. K. |
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