search query: @author Alpert, F. H. / total: 3
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1.
Consumers´ perception and misperception of market leadership and market pioneership
Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834
 2003 Kamins, M. A.
Alpert, F. H.
Perner, L.
2.
Consumers´ perception and midperception of market leadership and market pioneership
Journal of Marketing Management
2003 : VOL 19:7-8, p. 807-834
 2003 Kamins, M. A.
Alpert, F. H.
Perner, L.
3.
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands (neue Produkte, Verbraucherforschung)
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 34-45
 1995 Alpert, F. H.
Kamins, M. A.
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