search query: @author Alt, M. / total: 2
references: 1-2 / 2
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1.
A theory of product success.
Journal of the Market Research Society
1986 : JUL, VOL. 28:3, p. 235-267
 1986 Alt, M.
Griggs, S.
2.
Analysing data: or telling stories?
Journal of the Market Research Society
1981 : OCT, VOL. 23:4, p. 209-219
 1981 Alt, M.
Brighton, M.
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