search query: @author Alwitt, L. / total: 2
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1.
Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 327-341
1999 Boyle, B.
Alwitt, L.
2.
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 17-29
1994 Alwitt, L.
Prabhaker, P.
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