search query: @author Alwitt, L. / total: 2
references: 1-2 / 2
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title | year | author | ||
1. |
Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 327-341 |
1999 | Boyle, B. Alwitt, L. |
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2. |
Journal of Advertising Research
1994 : NOV/DEC, VOL. 34:6, p. 17-29 |
1994 | Alwitt, L. Prabhaker, P. |
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