search query: @author Ang, L. / total: 3
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1.
Product recall, brand equity and future choice
Journal of Marketing Management
2011 : AUG, VOL. 27:9-10, p. 959-975
 2011 Korkofingas, C.
Ang, L.
2.
Customer retention management processes: a quantitative study
European Journal of Marketing
2006 : VOL. 40:1/2, p. 83-99
 2006 Ang, L.
Buttle, F.
3.
Managing for successful customer acquisition: an exploration
Journal of Marketing Management
2006 : APR, VOL. 22:3 - 4, p. 295 – 317
 2006 Ang, L.
Buttle, F.
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