search query: @author Anselmi, K. / total: 2
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1.
Performance in product versus service supplier relationships
Journal of Business-to-Business Marketing
2002 : VOL. 9:1, p. 27-47
 2002 Anselmi, K.
Frankel, R.
Whipple, J. M.
2.
A brand's advertising and promotion allocation strategy: the role of the manufacturer's relationship with distributors as moderated by relative market share
Journal of Business Research
2000 : MAY, VOL. 48:2, p. 113-122
 2000 Anselmi, K.
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