search query: @author Appel, V. / total: 5
references: 1-5 / 5
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1.
Editorial environment and advertising effectiveness
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 89-94
 2000 Appel, V.
2.
Length of screening interval and print media audience estimates
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 22-28
 1994 Appel, V.
3.
Editorial environment and advertising effectiveness.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. 11-16
 1987 Appel, V.
4.
Brain activity responses to magazine and television advertising.
Journal of Advertising Research
1980 : JUN, VOL. 20:3, p. 57-63
 1980 Weinstein, S.
Appel, V.
Weinstein, C.
5.
Brain activity and recall of TV advertising.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 7-15
 1979 Appel, V.
Weinstein, S.
Weinstein, C.
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