search query: @author Appiah, O. / total: 3
references: 1-3 / 3
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1.
The effectiveness of "typical-user" testimonial advertisements on black and white browsers' evaluations of products on commercial websites: do they really work?
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 14-27
 2007 Appiah, O.
2.
Black and White Viewers' Perception and Recall of Occupational Characters on Television
Journal of Communication
2002 : AUT, VOL. 52:4, p. 776-793
 2002 Appiah, O.
3.
Ethnic Identification on Adolescents' Evaluations of Advertisements
Journal of Advertising Research
2001 : SEP-OCT, VOL. 41:5, p. 7-22
 2001 Appiah, O.
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