search query: @author Arnould, E. J. / total: 3
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1.
Narrative analysis of a marketing relationship: The consumer's perspective.
Psychology & Marketing
1998 : MAY, VOL. 15:3, p. 195-214
 1998 Stern, B. B.
Thompson, C. J.
Arnould, E. J.
2.
Going to extremes: managing service encounters and assessing provider performance
Journal of Marketing
1995 : APR, VOL. 59:2, p. 83-97
 1995 Price, L. L.
Arnould, E. J.
Tierney, P.
3.
Toward a broadened theory of preference formation and the diffusion of innovations: Cases from Zinder Province, Niger Republic.
Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 239-267
 1989 Arnould, E. J.
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