search query: @author Arora, N. / total: 3
references: 1-3 / 3
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1.
Estimating joint preference: a sub-sampling approach
International Journal of Research in Marketing
2006 : DEC, VOL. 23:4, p. 409-418
 2006 Arora, N.
2.
Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 273-283
 2002 Arora, N.
Huber, J.
3.
A hierarchical Bayes model of primary and secondary demand
Marketing Science
1998 : VOL. 17:1, p. 29-44
 1998 Arora, N.
Allenby, G. M.
Ginter, J. L.
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