search query: @author Ashill, N. / total: 2
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1.
The impact of environmental uncertainty perceptions, decision-maker characteristics and work environment characteristics on the perceived usefulness of marketing information systems (MkIS): a conceptual framework
Journal of Marketing Management
1999 : JUL, VOL. 15:6, p. 519-540
 1999 Ashill, N.
Jobber, D.
2.
A contingency model of marketing information
European Journal of Marketing
1998 : VOL. 32:1-2, p. 125-144
 1998 Wright, M.
Ashill, N.
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