search query: @author Bagozzi, R. / total: 5
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1.
How effortful decisions get enacted : the motivating role of decision processes, desires, and anticipated emotions
Journal of Behavioral Decision Making
2003 : VOL. 16:4, p. 273-295
 2003 Bagozzi, R.
Dholakia, U. M.
Basuroy, S.
2.
The role of emotions in marketing
Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 184-206
 1999 Bagozzi, R.
3.
Representation of measurement error in marketing variables: review of approaches and extension to three-facet designs
Journal of Econometrics
1999 : MAR/APR, VOL. 89:1-2, p. 393-422
 1999 Bagozzi, R.
4.
Consumer recycling goals and their effect on decisions to recycle: a means-end chain analysis
Psychology & Marketing
1994 : JUL/AUG, VOL. 11:4, p. 313-340
 1994 Bagozzi, R.
Dabholkar, P.
5.
Public service advertisements: emotions and empathy guide prosocial behaviour
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 56-70
 1994 Bagozzi, R.
Moore, D.
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