search query: @author Balasubramanian, S. K. / total: 4
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1.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
2.
Measuring consumer attitudes toward the marketplace with tailored interviews
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 311-326
 1989 Balasubramanian, S. K.
Kamakura, W. A.
3.
Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13
 1988 Kamakura, W. A.
Balasubramanian, S. K.
4.
Long-term forecasting with innovation diffusion models : the impact of replacement purchases.
Journal of Forecasting
1987 : JAN-MAR, VOL. 6:1, p. 1-19
 1987 Kamakura, W. A.
Balasubramanian, S. K.
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