search query: @author Baldinger, A. L. / total: 4
references: 1-4 / 4
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1.
The jeopardy in Double Jeopardy
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 37-49
 1997 Baldinger, A. L.
Rubinson, J.
2.
Brand loyalty: The link between attitude and behavior
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 22-34
 1996 Baldinger, A. L.
Rubinson, J.
3.
Brand loyalty: The link between attitude and behavior
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 22-34
 1996 Baldinger, A. L.
Rubinson, J.
4.
Defining and applying the brand equity concept: why the researcher should care.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. RC2-RC5
 1990 Baldinger, A. L.
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