search query: @author Balmer, J. / total: 4
references: 1-4 / 4
« previous page | next page »
 titleyearauthor
1.
The acid test of corporate identity management
Journal of Marketing Management
1999 : APR, VOL. 15:1-3, p. 69-92
 1999 Balmer, J.
Soenen, G.
2.
Managing corporate image and corporate reputation
Long Range Planning
1998 : OCT, VOL. 31:5, p. 695-702
 1998 Gray, E.
Balmer, J.
3.
Corporate identity and the advent of corporate marketing
Journal of Marketing Management
1998 : NOV, VOL. 14:8, p. 963-996
 1998 Balmer, J.
4.
Corporate Identity
International Studies of Management and Organization
1998 : FALL, VOL. 28:3, p. 12-31
 1998 Balmer, J.
Wilson, A.
« previous page | next page »
SCIMA