search query: @author Balmer, J. M.T. / total: 2
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1.
Commentary. Corporate marketing myopia and the inexorable rise of a corporate marketing logic: perspectives from identity-based views of the firm
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1329-1352
 2011 Balmer, J. M.T.
2.
Commentary. Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy
European Journal of Marketing
2011 : VOL. 45:9/10, p. 1380-1398
 2011 Balmer, J. M.T.
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