search query: @author Barnes, J. G. / total: 3
references: 1-3 / 3
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1.
Segmenting industrial markets by buyer sophistication.
European Journal of Marketing
1983 : VOL. 17:6, p. 16-33
 1983 Barnes, J. G.
McTavish, R.
2.
Does advertising increase alcohol consumption?
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 19-29
 1979 Bourgeois, J. C.
Barnes, J. G.
3.
Viability and profile of the consumerist segment.
Journal of Consumer Research
1979 : MAR, VOL. 5:4, p. 217-228
 1979 Bourgeois, J. C.
Barnes, J. G.
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