search query: @author Barwise, P. / total: 11
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1.
Customer insights that matter
Journal of Business Ethics
2011 : JUN, VOL 51:2, p. 342-344
 2011 Barwise, P.
Meehan, S.
2.
Relentless Tide: an unstoppable megabrand
Business Strategy Review
2011 : VOL. 22:2, p. 59-63
 2011 Barwise, P.
Meehan, S.
MacDonald, E.
3.
In the box innovation
Business Strategy Review
2006 : VOL. 17:2, p. 68-73
 2006 Barwise, P.
Meehan, S.
4.
Six rules to become simply better
Business Strategy Review
2004 : AUTUMN, VOL. 15:3, p. 24-31
 2004 Barwise, P.
Meehan, S.
5.
Marketing metrics: Status of six metrics in five countries
European Management Journal
2004 : JUN, VOL. 22:3, p. 257-262
 2004 Barwise, P.
Farley, J.U.
6.
OB or not OB?
Business Strategy Review
1996 : WINTER, VOL. 7:4, p. 49-52
 1996 Barwise, P.
7.
Brand equity: Snark or Boojum?
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 93-104
 1993 Barwise, P.
8.
Brand equity: Snark or Boojum?
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 93-104
 1993 Barwise, P.
9.
Brand Portfolios
European Management Journal
1992 : SEP, VOL. 10:3, p. 277-285
 1992 Barwise, P.
Robertson, T.
10.
Tienen que estar financiacion y estrategia necesariamente renidas?
Harvard-Deusto Business Review
1990 : APR-JUN, 42, p. 129-136
 1990 Barwise, P.
Marsh, P. R.
Wensley, R.
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