search query: @author Bawa, K. / total: 6
references: 1-6 / 6
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1.
A model of household grocery shopping behavior
Marketing Letters
1999 : MAY, VOL. 10:2, p. 149-160
 1999 Bawa, K.
Ghosh, A.
2.
Influences on consumer response to direct mail coupons : an integrative review
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 129-156
 1996 Bawa, K.
3.
A nested logit model of brand choice incorporating variety-seeking and marketing-mix variables
Marketing Letters
1995 : JUL, VOL. 6:3, p. 199-210
 1995 Ansari, A.
Bawa, K.
Ghosh, A.
4.
Analyzing incremental sales from a direct mail coupon promotion.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 66-78
 1989 Bawa, K.
Shoemaker, R. W.
5.
The effects of a direct mail coupon on brand choice behavior.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 370-376
 1987 Bawa, K.
Shoemaker, R. W.
6.
The coupon-prone consumer : some findings based on purchase behavior across product classes.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 99-110
 1987 Bawa, K.
Shoemaker, R. W.
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