search query: @author Bayón, T. / total: 2
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1.
The effect of word of mouth on services switching - Measurement and moderating variables
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1173-1185
 2004 Wangenheim, F.
Bayón, T.
2.
Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers
Journal of Consumer Behaviour
2004 : MAR, VOL. 3:3, p. 211-220
 2004 Wangenheim, F.
Bayón, T.
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