search query: @author Beard, F. / total: 3
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1.
Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 9-20
 1996 Beard, F.
2.
Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 9-20
 1996 Beard, F.
3.
Integrated marketing communications: new role expectations and performance issues in the client-ad agency relationship?
Journal of Business Research
1996 : NOV, VOL. 37:3, p. 207-216
 1996 Beard, F.
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