search query: @author Bearden, W. / total: 4
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1.
Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
Journal of Business Research
1995 : OCT, VOL. 34:2, p. 93-105
 1995 Easley, R.
Bearden, W.
Teel, J.
2.
An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.1-13
 1992 Rose, R.
Bearden, W.
Teel, J.
3.
Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity
Journal of Consumer Research
1990 : MAR, VOL. 16, p.461-471
 1990 Bearden, W.
Rose, R.
4.
Measurement of Consumer Susceptibility to Interpersonal Influence
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.473-481
 1989 Bearden, W.
Netemeyer, R.
Teel, J.
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