search query: @author Bechwati, N.N. / total: 1
references: 1-1 / 1
« previous page | next page »
 titleyearauthor
1.
The allocation of promotion budget to maximize customer equity
Omega
2001 : FEB, VOL. 29:1, p. 49-61
 2001 Berger, P.D.
Bechwati, N.N.
« previous page | next page »
SCIMA