search query: @author Becker, B. W. / total: 3
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1.
Research on attitudes of professionals toward advertising: A methodological caveat.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3 p. 17-23
 1990 Kaldenberg, D. O.
Becker, B. W.
2.
Personal values of the heavy user of mass media.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 37-43
 1981 Becker, B. W.
Connor, P. E.
3.
Using consumer issues for competitive advantage.
Business Horizons
1981 : MAY/JUN, VOL. 24:3, p. 43-48
 1981 Becker, B. W.
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