search query: @author Belch, G. E. / total: 3
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1.
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 130-143
 1986 MacKenzie, S. B.
Lutz, R. J.
Belch, G. E.
2.
The effects of television commercial repetition on cognitive response and message acceptance.
Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 56-65
 1982 Belch, G. E.
3.
An examination of comparative and noncomparative television commercials : the effects of claim variation and repetition on cognitive response and message acceptance.
Journal of Marketing Research
1981 : AUG, VOL. 18:3, p. 333-349
 1981 Belch, G. E.
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