search query: @author Belch, M. A. / total: 2
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1.
Family decision at the turn of the century: Has the changing structure of households impacted the family decision-making process?
Journal of Consumer Behaviour
2002 : DEC, VOL. 2:2, p. 111-124
 2002 Belch, M. A.
Willis, L. A.
2.
Who responds to "gendered" ads, and how? Masculine brands versus feminine brands.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 25-32
 1982 Alreck, P. L.
Settle, R. B.
Belch, M. A.
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