search query: @author Bellenger, D. N. / total: 8
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1.
Successful industrial advertising campaigns.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 123-128
 1986 Korgaonkar, P. K.
Bellenger, D. N.
Smith, A. E.
2.
Correlates of successful advertising campaigns : the manager's perspective.
Journal of Advertising Research
1985 : AUG-SEPT, VOL. 25:4, p. 34-39
 1985 Korgaonkar, P. K.
Bellenger, D. N.
3.
Correlates of successful advertising campaigns.
Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 47-53
 1984 Korgaonkar, P. K.
Moschis, G. P.
Bellenger, D. N.
4.
Personal and organizational variables : their relative effect on reward valences of industrial salespeople.
Journal of Marketing Research
1983 : MAY, VOL. 20:2, p. 198-205
 1983 Ingram, T. N.
Bellenger, D. N.
5.
Understanding the Hispanic market.
Business Horizons
1982 : MAY-JUN, VOL. 25:3, p. 47-50
 1982 Bellenger, D. N.
Valencia, H.
6.
Motivation segments in the sales force.
California Management Review
1982 : SPRING, VOL. 24:3, p. 81-88
 1982 Ingram, T. N.
Bellenger, D. N.
7.
Impulse buying varies by product.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18
 1978 Bellenger, D. N.
Robertson, D. H.
Hirschman, E. C.
8.
A new method of increasing mail survey responses: contributions to charity.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 632-638
 1978 Robertson, D. H.
Bellenger, D. N.
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