search query: @author Bennett, R. C. / total: 3
references: 1-3 / 3
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1.
The product life cycle trap.
Business Horizons
1984 : SEP/OCT, VOL. 27:5, p. 7-16
 1984 Bennett, R. C.
Cooper, R. G.
2.
The misuse of marketing: an american tragedy.
Business Horizons
1981 : NOV-DEC, VOL. 24:6, p. 51-61
 1981 Bennett, R. C.
Cooper, R. G.
3.
Bankers and the cashless society.
Business Horizons
1978 : 3 JUN VOL.21 p.38-45
 1978 Bennett, R. C.
Strang, R. A.
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