search query: @author Berger, P.D. / total: 5
references: 1-5 / 5
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1.
The allocation of promotion budget to maximize customer equity
Omega
2001 : FEB, VOL. 29:1, p. 49-61
 2001 Berger, P.D.
Bechwati, N.N.
2.
Modelling cooperative advertising decisions in franchising
Journal of the Operational Research Society
1996 : SEP, VOL. 47:9, p. 1120-1136
 1996 Dant, R.P.
Berger, P.D.
3.
Optimal co-operative advertising decisions in direct-mail operations
Journal of the Operational Research Society
1992 : NOV, VOL. 43:11, p. 1079-1086
 1992 Berger, P.D.
Magliozzi, T.
4.
A Learning Curve Analysis of Expert System Use
Decision Sciences
1992 : JUL/AUG, VOL. 23:4, p. 797-818
 1992 Fedorowicz, J.
Oz, E.
Berger, P.D.
5.
The impact of risk attitude on the optimal compensation plan in a multi-product situation
Journal of the Operational Research Society
1991 : APR, VOL. 42:4, p. 323-330
 1991 Berger, P.D.
Jaffe, L.J.
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