search query: @author Berkman, D. / total: 2
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1.
The development of American television as an advertiser-supported medium as seen by the contemporary American press.
European Journal of Marketing
1987 : VOL. 21:8, p. 14-26
 1987 Berkman, D.
2.
The not quite so inevitable origins of commercial broadcasting in America.
European Journal of Marketing
1987 : VOL. 21:4, p. 34-43
 1987 Berkman, D.
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