search query: @author Berneman, C. / total: 2
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1.
Promotion of cultural events through urban postering: An exploratory study of its effectiveness
International Journal of Arts Management
2003 : FALL, VOL. 6:1, p. 40-49
 2003 Berneman, C.
Kasparian, M-J.
2.
La promotion des ventes. Une classification nouvelle
Gestion-HEC Montreal
1994 : FEB, VOL. 19:1, p. 32-39
 1994 Berneman, C.
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