search query: @author Berry, L. L. / total: 28
references: 1-10 / 28
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1.
The Old Pillars of New Retailing
Harvard Business Review
2001 : APR, VOL. 79:4, p. 131-140
 2001 Berry, L. L.
2.
Cultivating Service Brand Equity
Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 128-137
 2000 Berry, L. L.
3.
For love and money: The common traits of successful retailers
Organizational Dynamics
1997 : Vol. 26:2, p. 7-23
 1997 Berry, L. L.
Seiders, K.
Gresham, L. G.
4.
Customers' Motivation for Maintaining Relationships With Service Providers
Journal of Retailing
1997 : Vol. 73:1, p. 15-37
 1997 Bendapudi, N.
Berry, L. L.
5.
Listening to the customer. The concept of a service quality information system (Marketinginformationssystem)
Sloan Management Review
1997 : SPRING, VOL. 38:3, p. 65-76
 1997 Berry, L. L.
Parasuraman, A.
6.
El papel del valor en la determinacion del precio de los servicios.
Harvard-Deusto Business Review
1997 : MAY-JUN, 78, p. 26-37
 1997 Berry, L. L.
Yadav, M. S.
7.
Capture and communicate value in the pricing of services
Sloan Management Review
1996 : SUMMER, VOL. 37:4, p. 41-51
 1996 Berry, L. L.
Yadav, M. S.
8.
Fomentar el liderazgo en el servicio.
Harvard-Deusto Marketing & Ventas
1996 : ENE-FEB, 12,p.64-68
 1996 Berry, L. L.
9.
The behavioural consequences of service quality (Verbraucherverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 31-46
 1996 Zeithaml, V. A.
Berry, L. L.
Parasuraman, A.
10.
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 111-139
 1994 Parasuraman, A.
Zeithaml, V. A.
Berry, L. L.
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